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Ticketing for zoos¶

Odoo brings together the ticket office, website, and access control for your zoo, with a single real-time site capacity and memberships or annual passes handled natively.

This is made for you if…

  • It's the overall site capacity that matters, not an enclosure-by-enclosure capacity
  • Visitors enter with an annual pass that must be recognized instantly at the entrance
  • You regularly host school groups scheduled in advance

A day at a zoo front desk¶

On a spring Wednesday, your zoo welcomes several school buses expected right at opening, families holding an annual pass who walk in without going through the till after booking a behind-the-scenes guided tour, and visitors directed by the local tourist office who buy their day ticket directly at the front desk.

No time slots to manage enclosure by enclosure : it's the overall site capacity that must stay under control, while annual passes need to be recognized instantly at the entrance. Between scheduled school groups, annual passes, and tickets bought on site, every profile must draw from the same attendance capacity.

The Billetterie module for Odoo brings together the ticket office, website, and access control : a single site capacity tracked in real time, memberships and annual passes handled natively, and simplified handling of school groups, with no double entry between channels.

The 4 key benefits¶

  • A seamless visitor experience

    Day ticket, annual pass, or school group â€” identical access control at the entrance, regardless of the original sales channel.

  • Controlled site capacity

    Cap the number of daily entries to preserve visit comfort, without managing capacity enclosure by enclosure.

  • Attendance tracked in real time

    Monitor entries, annual pass renewals, and the day's revenue, directly within your Odoo environment.

  • Native Odoo integration

    No third-party tool to connect : ticketing relies directly on your existing Odoo CRM, accounting, and inventory.

What each module brings to your zoo¶

The Billetterie module builds on Odoo's existing building blocks â€” each one covers a step of the visitor journey, from sale to entering the site.

Point of sale : selling at the ticket office¶

  • Immediate sale at the counter, daily rates already configured (full price, reduced, free)
  • Annual pass subscription and renewal directly at the till
  • Ticket printed or emailed in one click

Sales : school and community groups¶

  • Quotes and group pricing terms from the back office
  • Deferred invoicing for schools and leisure centers
  • Same flow as a standard sales order, applied to your day tickets

Online sales : booking before visiting¶

  • Purchase the day ticket or subscribe to an annual pass online
  • Immediate confirmation, no queue on arrival
  • Site capacity availability always synchronized with the ticket office

Access control : validating entry to the site¶

  • Validation via gate or mobile control app, including for annual passes
  • A ticket that has already been scanned cannot be reused
  • Number of visitors present on site visible in real time

Channels manager : expanding distribution (coming soon)¶

A zoo rarely sells through a single channel : tourist offices, inbound agencies, and third-party booking platforms also relay your tickets. The Channels manager module, currently in development (the first building blocks are already in place), will let you sync your availability with these external channels directly from Odoo, with no manual re-entry.

See also¶

A zoo often offers guided tours and animal-related activities, and attracts the same audience as other nature or discovery venues. Two other sectors worth exploring :

  • Tours — for your guided tours and educational activities (see the example)
  • Destination — for the tourism promotion of your site to visitors (see the example)

Frequently asked questions¶

Are annual passes automatically recognized at the entrance?

Yes, an annual pass is validated at access control like a standard ticket, with no need to go through the till, and is deducted from the same attendance capacity as other tickets.

How do you manage the site's overall capacity without an enclosure-by-enclosure capacity?

A single site capacity caps the number of daily entries, with no need to manage separate capacity for each enclosure.

Does the module handle several school buses arriving the same day?

Yes, the Sales module lets you draw up a quote for each school group, with dedicated pricing terms and deferred invoicing for schools.

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