Ticketing for zoos¶
On a spring Wednesday, your zoo welcomes several school buses expected right at opening, families holding an annual pass who walk in without going through the till, and visitors buying their day ticket directly at the front desk.
No time slots to manage enclosure by enclosure : it's the overall site capacity that must stay under control, while annual passes need to be recognized instantly at the entrance. Between scheduled school groups, annual passes, and tickets bought on site, every profile must draw from the same attendance capacity.
The Billetterie module for Odoo brings together the front desk, website, and access control : a single site capacity tracked in real time, memberships and annual passes handled natively, and simplified handling of school groups, with no double entry between channels.
The 4 key benefits¶
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A seamless visitor experience
Day ticket, annual pass, or school group — identical access control at the entrance, regardless of the original sales channel.
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Controlled site capacity
Cap the number of daily entries to preserve visit comfort, without managing capacity enclosure by enclosure.
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Attendance tracked in real time
Monitor entries, annual pass renewals, and the day's revenue, directly within your Odoo environment.
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Native Odoo integration
No third-party tool to connect : ticketing relies directly on your existing Odoo CRM, accounting, and inventory.
What each module brings to your zoo¶
The Billetterie module builds on Odoo's existing building blocks — each one covers a step of the visitor journey, from sale to entering the site.
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Point of sale : selling at the front desk¶
- Immediate sale at the counter, daily rates already configured (full price, reduced, free)
- Annual pass subscription and renewal directly at the till
- Ticket printed or emailed in one click
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Sales : school and community groups¶
- Quotes and group pricing terms from the back office
- Deferred invoicing for schools and leisure centers
- Same flow as a standard sales order, applied to your day tickets
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Online sales : booking before visiting¶
- Purchase the day ticket or subscribe to an annual pass online
- Immediate confirmation, no queue on arrival
- Site capacity availability always synchronized with the front desk
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Access control : validating entry to the site¶
- Validation via gate or mobile control app, including for annual passes
- A ticket that has already been scanned cannot be reused
- Number of visitors present on site visible in real time
Channels manager : expanding distribution (coming soon)¶
A zoo rarely sells through a single channel : tourist offices, inbound agencies, and third-party booking platforms also relay your tickets. The Channels manager module, currently in development, will let you sync your availability with these external channels directly from Odoo, with no manual re-entry.
See also¶
A zoo often offers guided tours and animal-related activities, and attracts the same audience as other nature or discovery venues. Two other sectors worth exploring :
- Tours — for your guided tours and educational activities (see the example)
- Destination — for the tourism promotion of your site to visitors (see the example)