Ticketing for destination marketing agencies¶

Odoo consolidates your destination marketing agency's ticketing across the whole network, with ready-to-use territorial reporting for your elected officials and funders.

This is for you if…

You need to produce a consolidated ticketing sales report across multiple tourist offices and providers
Each provider in the network must keep its own availability, with no confusion between sites
Your elected officials and funders expect ready-to-use, aggregated territorial reporting

A day in the life of a destination marketing agency¶

On a Friday evening, your destination marketing agency needs to produce, for the county committee, a report on tourism ticketing sales across twelve tourist offices and around thirty providers in the territory, from museums to guided tours.

Twelve tourist offices, around thirty providers, each with its own sales tracking — and yet a single consolidated report to produce for elected officials. Without automatic consolidation, that means several days of phone follow-ups and manually cross-checked spreadsheets.

The Billetterie module for Odoo enables automatic sales consolidation across the entire network, ready-to-use territorial reporting for elected officials and public funders, and real-time per-provider availability tracking across the whole coverage area. Whether the sale happens at a small office's counter or online from a major tourist site, every transaction flows into the same consolidated Odoo environment.

The 4 key benefits¶

A consistent experience across the network

The same sales journey for every tourist office and provider in the territory, regardless of size or level of equipment.
Per-provider availability, at territory scale

Each provider keeps its own capacity, tracked in real time, with no risk of confusion between the network's different sites and activities.
Consolidated reporting for officials and funders

Sales and revenue aggregated by office, provider, or territory, ready to use for your steering committees and annual reports.
Native Odoo integration

No third-party tool to connect : ticketing relies directly on your existing Odoo CRM, accounting, and inventory.

What each module brings to your destination marketing agency¶

The Billetterie module builds on Odoo's existing building blocks — each one covers a step of the visitor journey, from local sales to territory-wide consolidation.

Point of sale : counter sales, in every connected office¶

Immediate sale at the counter of every tourist office in the network, with providers' tickets already configured
Ticket printed or emailed in one click, regardless of the selling office
Availability deducted instantly and reported up to the territorial level

Sales : tour operators and territorial agreements¶

Quotes and pricing terms negotiated at the territory level for tour operators
Deferred invoicing applicable across all contracted offices and providers
Same flow as a standard sales order, applied to a multi-site network

Online sales : a single entry point for the territory¶

Online booking with a choice of site, office, or provider, in a few clicks
Immediate confirmation, with no need to call a specific office
Availability always synchronized with every counter in the network

Access control : validating events run by the agency¶

Validation via mobile control app for events and operations run directly by the agency
A ticket that has already been scanned cannot be reused, including at multi-site events
Number of participants present visible in real time, useful for immediate reporting to funders

Channels manager : expanding distribution (coming soon)¶

A destination marketing agency naturally coordinates a network of multiple tourist offices and providers — with the need to relay their availability without manual re-entry at every level. The Channels manager module, currently in development (the first building blocks are already in place), will make it possible to sync the availability of every player in the territory directly from Odoo.

Frequently asked questions¶

Can sales from multiple tourist offices be consolidated automatically?

Yes, all sales across the network flow into the same Odoo environment, with no phone follow-ups or manual spreadsheet cross-checking.

How does each provider keep its own availability across such a large network?

Each provider keeps its own capacity, tracked in real time and independently of the other sites and offices in the territory.

Can the reporting be used directly by elected officials or funders?

Yes, sales and revenue are aggregated by office, provider, or territory, ready to use for your steering committees and annual reports.

Get the Billetterie app → Discover why we chose the Odoo ecosystem →