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Ticketing for wineries and cellars¶

Odoo manages sales at the tasting room, online sales, and the check at entry for your winery tastings, with a per-time-slot capacity shared in real time across every channel.

This is for you if…

  • Each tasting time slot has its own capacity, never to be exceeded around the table
  • You sell bottles alongside the tasting ticket, on the same ticket
  • You occasionally welcome wine professionals (wine merchants, sommeliers) alongside individual visitors

A day at a winery's tasting room¶

On a Saturday morning, your tasting room welcomes a group of individuals who booked online the day before through the tourist office for a guided tasting, then, mid-afternoon, a wine merchant and a sommelier on a professional visit to assess your new vintage. Between the two time slots, several individual visitors buy a tasting followed by a few bottles to take home directly at the counter.

Each tasting time slot has its own capacity â€” beyond that, no more room around the table, whatever the visitor's profile or booking channel. Without a system shared between the counter and online sales, nothing prevents a tasting from being overbooked.

The Billetterie module for Odoo manages this time-slot logic and its associated sales directly within your Odoo environment : a tasting time-slot capacity shared in real time between the tasting room and online sales, bottle sales recorded on the same ticket as the tasting ticket, and a single ticket regardless of the purchase channel. Whether your tastings are one-off or offered all season, every booking is deducted from the same time-slot capacity, directly within your Odoo environment.

The 4 key benefits¶

  • A seamless visitor experience

    Booking at the tasting room or online, same ticket, same check at reception â€” no difference in handling depending on the sales channel.

  • Controlled tastings

    Limit the number of participants per tasting time slot to preserve the quality of conversation around the table, with no manual intervention.

  • Fill rate tracked in real time

    Monitor bookings, bottle sales, and revenue per time slot, directly within your Odoo environment.

  • Native Odoo integration

    No third-party tool to connect : ticketing relies directly on your existing Odoo CRM, accounting, and inventory, including your bottle stock.

What each module brings to your winery and cellars¶

The Billetterie module builds on Odoo's existing building blocks â€” each one covers a step of the visitor journey, from booking to bottle sales.

Point of sale : selling at the tasting room¶

  • Immediate sale at the counter, the day's tasting time slots already configured
  • Bottle sales added directly to the tasting ticket, in a single payment
  • Spot deducted instantly â€” no double booking possible on a time slot

Sales : professionals and groups¶

  • Quotes and pricing terms dedicated to wine merchants, sommeliers, and importers
  • Deferred invoicing for wine professionals and tour operators
  • Same flow as a standard sales order, applied to each tasting time slot

Online sales : booking your tasting before visiting¶

  • Online booking with choice of time slot and tasting type, in a few clicks
  • Immediate confirmation, no phone call needed
  • Availability always synchronized with the tasting room

Access control : validating entry to the cellar¶

  • Ticket validation via mobile control app at the tasting room entrance
  • A ticket that has already been scanned cannot be reused on another time slot
  • Number of participants present per time slot visible in real time

Channels manager : expanding distribution (coming soon)¶

A cellar tasting rarely sells through a single channel : wine routes, wine-region tourist offices, and wine-tourism booking platforms also relay your time slots. The Channels manager module, currently in development (the first building blocks are already in place), will make it possible to sync your availability with these external channels directly from Odoo, with no manual re-entry.

See also¶

A winery visit is often part of a broader wine-tourism offering : an estate may offer a tasting on weekdays and highlight other local activities on weekends. Two other sectors worth exploring :

  • Attractions — for your sites with combined box-office/online ticketing, such as museums (see the example)
  • Destinations — for your tourist office and the promotion of all your activities (see the example)

Frequently asked questions¶

Can you sell bottles alongside the tasting ticket?

Yes : bottle sales are added directly to the tasting ticket, in a single payment, with stock tracking built into Odoo.

Does the module let you welcome wine professionals with special terms?

Yes, the Sales module lets you create quotes and pricing terms dedicated to wine merchants, sommeliers, and importers, with deferred invoicing if needed.

How do you avoid overselling a tasting time slot between the tasting room and online sales?

Each time slot's capacity is shared in real time between the tasting room and online sales, which prevents any booking beyond the spots available around the table.

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